AKIRA-YA
VISUAL IDENTITY
AKIRA-YA is an up-and-coming restaurant company based in Japan, specializing in authentic Shanghai specialties including wonton, sticky millet and sticky rice cake. By retaining the hand-painted brushstrokes and textures, we hope to present a handmade spirit and convey a relaxed, raw sense of rusticity and warmth of emotion.
By using anthropomorphic design and simplified but expressive lines, Little Hundun enhances the visual appeal of the Logo while simplifying the process of remembering the brand for consumers. In addition, the Logo is innovative in its typography, skillfully integrating the outlines of Shanghai Snacks into the hand-drawn letters, enhancing the overall coherence and recognizability.
AKIRA-YA是一家位于日本的新兴餐饮企业，专营正宗上海特色小吃，包括餛飩、粢飯糰和粢飯糕。我们希望通过保留手绘的笔触及质感，呈现出手工制作的精神，并传递出一种轻松的、原始的质朴感和温暖的情感。
小馄饨通过拟人化设计、简化但具有表现力的线条，增强了Logo的视觉吸引力，同时简化了消费者对品牌的记忆过程。此外，Logo在字体设计上也进行了创新，将上海小食的轮廓巧妙地融入到字母的手绘中，增强了整体的协调性和辨识度。
AKIRA-YA
VISUAL IDENTITY
AKIRA-YA is an up-and-coming restaurant company based in Japan, specializing in authentic Shanghai specialties including wonton, sticky millet and sticky rice cake. By retaining the hand-painted brushstrokes and textures, we hope to present a handmade spirit and convey a relaxed, raw sense of rusticity and warmth of emotion.
By using anthropomorphic design and simplified but expressive lines, Little Hundun enhances the visual appeal of the Logo while simplifying the process of remembering the brand for consumers. In addition, the Logo is innovative in its typography, skillfully integrating the outlines of Shanghai Snacks into the hand-drawn letters, enhancing the overall coherence and recognizability.
AKIRA-YA是一家位于日本的新兴餐饮企业，专营正宗上海特色小吃，包括餛飩、粢飯糰和粢飯糕。我们希望通过保留手绘的笔触及质感，呈现出手工制作的精神，并传递出一种轻松的、原始的质朴感和温暖的情感。
小馄饨通过拟人化设计、简化但具有表现力的线条，增强了Logo的视觉吸引力，同时简化了消费者对品牌的记忆过程。此外，Logo在字体设计上也进行了创新，将上海小食的轮廓巧妙地融入到字母的手绘中，增强了整体的协调性和辨识度。